Each has a traditional attribute:

  1. Hotei, the fat and happy god of abundance and good health
  2. Jurōjin, god of long life
  3. Fukurokuju, god of happiness, wealth and longevity
  4. Bishamonten, god of warriors
  5. Benzaiten (Benten-sama), goddess of knowledge, art and beauty, especially music
  6. Daikokuten (Daikoku), god of wealth, commerce and trade. Ebisu and Daikoku are often paired and represented as carvings or masks on the walls of small retail shops
  7. Ebisu, god of fishers or merchants, often depicted carrying a sea bream

From Wiki

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